Off late, changing the symbol of an organization to drive in the notion that we are changing has gained a lot of ground. Private or Public Sector undertaking, everyone has realized the importance of Brand Building. Great!
One of our Nationalized Banks has also jumped into this bandwagon and has changed their symbol from a typical, hardly understandable one to a suave blue and yellow triangles entangled with one another. Also millions of rupees were spent (during the beginning of this year) to popularize the catch line we are changing for our loved ones. Unfortunate that I am, my salary account happens to be with the same bank. And, they have ensured that my bread and butter depend solely on them (rather than on my job !!). Read on to know how.
My October salary was credited to my salary account at the loving bank on 1st November. Between 1st and 4th November I have been frantically running from one ATM to the other (believe it or not - I have visited 3 different ATMs, 7 times and at different time of the day in these 4 days !!) of this loving bank and I have not yet been successful in withdrawing (ATMs running out of money - this is normal) or even generating a mini statement (all 3 ATMs were out of print paper rolls as well !!) to see what exactly are the components which have been credited as part of the salary (some reimbursements were due last month).
I did drop a cheque in favour of one of the other accounts I have on Monday and the cheque has been cleared today. But, till now, I have no idea about the separate components credited in the loving bank account on 1st November. The only other way to know it is to visit a branch and update the good old passbook !! Loving indeed! You will be compelled to venture into their branch even if you are unwilling to!
I am sure each one of us must have faced such patience-testing and better-forgettable incidents while dealing with the Nationalized Banks. People trust these Banks and feel safe (the degree of safety in my case was extreme though - I could not withdraw my own money for several days !!) to deposit their money. In these days of financial crisis, when the public trust on the private banks are at an all time low, the Nationalized Banks could have made a fortune for themselves - by acting responsibly, competently and projecting true dynamism. Alas!
I feel sorry for one Dr. PC - whatever effort and goodwill one may put in, it is difficult (to be precise, impossible) to change others against their will. Advertising for change does not usher in a change to the inherent nature of the people (I would have changed all the bad things in the world then, via advertisement !!) who are an integral part of any organization. One should rather spend the money to edify the people on the vision of the organization and train and prepare them to embrace the challenges imminent with such a change.
One of our Nationalized Banks has also jumped into this bandwagon and has changed their symbol from a typical, hardly understandable one to a suave blue and yellow triangles entangled with one another. Also millions of rupees were spent (during the beginning of this year) to popularize the catch line we are changing for our loved ones. Unfortunate that I am, my salary account happens to be with the same bank. And, they have ensured that my bread and butter depend solely on them (rather than on my job !!). Read on to know how.
My October salary was credited to my salary account at the loving bank on 1st November. Between 1st and 4th November I have been frantically running from one ATM to the other (believe it or not - I have visited 3 different ATMs, 7 times and at different time of the day in these 4 days !!) of this loving bank and I have not yet been successful in withdrawing (ATMs running out of money - this is normal) or even generating a mini statement (all 3 ATMs were out of print paper rolls as well !!) to see what exactly are the components which have been credited as part of the salary (some reimbursements were due last month).
I did drop a cheque in favour of one of the other accounts I have on Monday and the cheque has been cleared today. But, till now, I have no idea about the separate components credited in the loving bank account on 1st November. The only other way to know it is to visit a branch and update the good old passbook !! Loving indeed! You will be compelled to venture into their branch even if you are unwilling to!
I am sure each one of us must have faced such patience-testing and better-forgettable incidents while dealing with the Nationalized Banks. People trust these Banks and feel safe (the degree of safety in my case was extreme though - I could not withdraw my own money for several days !!) to deposit their money. In these days of financial crisis, when the public trust on the private banks are at an all time low, the Nationalized Banks could have made a fortune for themselves - by acting responsibly, competently and projecting true dynamism. Alas!
I feel sorry for one Dr. PC - whatever effort and goodwill one may put in, it is difficult (to be precise, impossible) to change others against their will. Advertising for change does not usher in a change to the inherent nature of the people (I would have changed all the bad things in the world then, via advertisement !!) who are an integral part of any organization. One should rather spend the money to edify the people on the vision of the organization and train and prepare them to embrace the challenges imminent with such a change.
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1 comment:
Thatz a common problem with these kinds of PSUs. But, you perhaps missed to mention that "it was even more surprising that a Private sector company had chosen this Bank for salary account and other corporate needs!" Perhaps they have prioritized the credit needs of the organization over the employee satisfaction / dissatisfaction with a salary account :) You have no option left with you than be satisfied with what you get from these PSUs and the company you work with.
Cheers!
~ SG
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